Leveraging Energy On-Track to Accelerate Business Off-Track

Race to the Top: Elevating Brands Through Motorsport

Lights Out Marketing is a premier agency specializing in sponsorship acquisition and marketing program management within the thrilling world of Formula One, IndyCar, and global sports car racing. Our team of seasoned professionals leverages decades of industry expertise to drive unparalleled brand success on the global stage.

Business Development

We identify and secure high-impact brand partnerships that align with goals specific to B2B and B2C brands. We aim to leverage the rapidly growing business opportunities provided by the F1 platform in North America and globally.


Global Marketing Program Management

From strategy to execution, we manage comprehensive marketing programs to maximize your brand's presence in Formula One. We measure against KPIs while adjusting to rapidly changing market conditions and opportunities.


Brand Activation

Our innovative activation strategies bring your brand to life, creating memorable experiences for fans, VVIP clients, media, and executive stakeholders.