Who We Are
Lights Out Marketing is a premier agency specializing in sponsorship acquisition and marketing program management within the thrilling world of Formula One, IndyCar, and global sports car racing. Our team of seasoned professionals leverages decades of industry expertise to drive unparalleled brand success on the global stage.
Bryan Herta
Bryan Herta is a successful entrepreneur and team owner who transitioned from racing to business. He founded Bryan Herta Autosport (BHA) in 2009, growing it from an Indy Lights team into a multi-championship-winning franchise. BHA has won two Indianapolis 500s (2011, 2016) and five IMSA Michelin Pilot Challenge Championships with Hyundai. In addition to his racing success, Bryan has forged strong OEM relationships, expanding Hyundai’s presence well beyond the track. He has also raised over $20 million in sponsorships across Formula E, IndyCar, and Global Rallycross, solidifying his impact in the motorsports industry.
Jeff Swoboda
Jeff Swoboda is an executive in motorsports sponsorship and automotive marketing. Since 2019, as Commercial Director at Bryan Herta Autosport, he has expanded BHA's partnership with Hyundai, tripling revenue and broadening services beyond racing. Jeff has secured sponsorships in Formula 2 and managed marketing activations at Formula 1 events, including a successful campaign for Visit Lauderdale before the 2022 Miami Grand Prix. Previously, he played a key role at Red Bull Global Rallycross and helped expand Luftgekühlt events across North America and Europe.